/* ELMWICH design system v2 · SWISS: black #111417 / red #D93025 / white, Helvetica, radius 0.
   Red rule: eyebrow + wordmark dot + primary CTA ≈ 3 red elements per viewport, nothing else.
   Canonized neutrals: body #3C4249, tertiary #9BA1A9, wash #F4F5F6. */

:root {
  --paper: #FFFFFF; --card: #FFFFFF; --ink: #111417; --body: #3C4249;
  --muted: #5A6068; --tertiary: #9BA1A9; --line: #DADDE1; --wash: #F4F5F6;
  --red: #D93025;
  /* legacy token names kept so page markup needs no changes */
  --pine: #111417; --pine-2: #1A1D21; --pine-line: #33383E;
  --leaf: #D93025; --leaf-ink: #FFFFFF;
  --accent: #111417; --accent-ink: #111417;
  --amber: #5A6068; --amber-wash: #F4F5F6;
  --hero-ink: #FFFFFF; --hero-muted: #9BA1A9;
}
@media (prefers-color-scheme: dark) {
  :root {
    --paper: #111417; --card: #16191D; --ink: #F4F5F6; --body: #C6CBD1;
    --muted: #9BA1A9; --tertiary: #7A8087; --line: #33383E; --wash: #1A1D21;
    --pine: #0B0D0F; --pine-2: #16191D; --pine-line: #33383E;
    --accent: #F4F5F6; --accent-ink: #F4F5F6;
    --amber: #9BA1A9; --amber-wash: #1A1D21;
  }
}
:root[data-theme="dark"] {
  --paper: #111417; --card: #16191D; --ink: #F4F5F6; --body: #C6CBD1;
  --muted: #9BA1A9; --tertiary: #7A8087; --line: #33383E; --wash: #1A1D21;
  --pine: #0B0D0F; --pine-2: #16191D; --pine-line: #33383E;
  --accent: #F4F5F6; --accent-ink: #F4F5F6;
  --amber: #9BA1A9; --amber-wash: #1A1D21;
}
:root[data-theme="light"] {
  --paper: #FFFFFF; --card: #FFFFFF; --ink: #111417; --body: #3C4249;
  --muted: #5A6068; --tertiary: #9BA1A9; --line: #DADDE1; --wash: #F4F5F6;
  --pine: #111417; --pine-2: #1A1D21; --pine-line: #33383E;
  --accent: #111417; --accent-ink: #111417;
  --amber: #5A6068; --amber-wash: #F4F5F6;
}

* { box-sizing: border-box; }
html { background: var(--paper); scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0; background: var(--paper); color: var(--ink);
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px; line-height: 1.6; -webkit-font-smoothing: antialiased;
}
.sans, .display { font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; }

.shell { max-width: 1120px; margin: 0 auto; padding: 0 28px; }
.narrow { max-width: 720px; }
p { max-width: 66ch; color: var(--body); }
a { color: var(--ink); }
a:focus-visible, .btn:focus-visible, button:focus-visible { outline: 2px solid var(--red); outline-offset: 2px; }

/* ---------- buttons ---------- */
.btn {
  display: inline-block; text-decoration: none; cursor: pointer;
  font-weight: 700; font-size: 14px; letter-spacing: 0.02em;
  padding: 13px 24px; border-radius: 0; border: 1px solid transparent;
}
.btn.small { padding: 9px 16px; font-size: 12.5px; }
.btn.leaf { background: var(--red); color: #FFFFFF; }
.btn.leaf:hover { background: #B8271F; }
.btn.navy { background: var(--ink); color: var(--paper); }
.btn.navy:hover { opacity: 0.85; }
.btn.ghost { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn.ghost:hover { background: var(--ink); color: var(--paper); }
.btn.ghost.ondark { border-color: var(--ink); color: var(--ink); }
.btn.ghost.ondark:hover { background: var(--ink); color: var(--paper); }
.themebtn {
  width: 34px; height: 34px; border-radius: 0; cursor: pointer; flex: 0 0 auto;
  background: transparent; border: 1px solid var(--line); color: var(--muted);
  font-size: 15px; line-height: 1; display: inline-grid; place-items: center;
}
.themebtn:hover { color: var(--ink); border-color: var(--ink); }

/* ---------- topbar + nav ---------- */
.topbar { position: sticky; top: 0; z-index: 50; background: var(--paper); border-bottom: 1px solid var(--line); }
.topbar .shell { display: flex; align-items: center; justify-content: space-between; gap: 18px; padding-top: 14px; padding-bottom: 14px; flex-wrap: wrap; }
.wordmark { color: var(--ink); font-size: 17px; letter-spacing: 0.26em; font-weight: 700; text-decoration: none; }
.wordmark .dot { color: var(--red); }
.nav { display: flex; gap: 24px; align-items: center; flex-wrap: wrap; }
.nav a { text-decoration: none; color: var(--muted); font-size: 13px; font-weight: 700; letter-spacing: 0.04em; }
.nav a:hover { color: var(--ink); }
.nav a.active { color: var(--ink); border-bottom: 2px solid var(--red); padding-bottom: 2px; }
.topbar .controls { display: flex; align-items: center; gap: 12px; }
@media (max-width: 720px) { .nav { gap: 14px; } }

/* ---------- heroes (light, huge type) ---------- */
.hero { background: var(--paper); color: var(--ink); padding: 92px 0 96px; overflow: hidden; border-bottom: 1px solid var(--line); }
.hero .shell.split { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 64px; align-items: center; }
@media (max-width: 880px) { .hero .shell.split { grid-template-columns: 1fr; gap: 48px; } }
.eyebrow { text-transform: uppercase; letter-spacing: 0.16em; font-size: 11.5px; font-weight: 700; color: var(--red); margin: 0 0 22px; }
h1 { font-size: clamp(44px, 6vw, 78px); line-height: 0.98; margin: 0 0 24px; font-weight: 700; letter-spacing: -0.035em; text-wrap: balance; }
.hero p.sub { font-size: 18px; line-height: 1.55; color: var(--body); max-width: 54ch; margin: 0 0 32px; }
.hero p.sub strong { color: var(--ink); font-weight: 700; }
.hero .ctarow { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; }
.hero .assure { font-size: 13px; color: var(--muted); }
.pagehero { background: var(--paper); color: var(--ink); padding: 72px 0 68px; border-bottom: 1px solid var(--line); }
.pagehero h1 { font-size: clamp(38px, 5vw, 64px); }
.pagehero p.sub { font-size: 17px; color: var(--body); max-width: 60ch; margin: 0; }

/* finding cards */
.cardstack { display: grid; gap: 16px; }
.fcard {
  background: #FFFFFF; color: #111417; border-radius: 0; padding: 18px 20px;
  border: 1.5px solid #111417;
}
.fcard .fk { font-size: 10.5px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: #D93025; margin-bottom: 7px; }
.fcard .fk.navy { color: #111417; }
.fcard .ft { font-weight: 700; font-size: 15.5px; line-height: 1.3; margin-bottom: 10px; letter-spacing: -0.01em; }
.minibar { display: grid; grid-template-columns: 96px 1fr 46px; gap: 8px; align-items: center; font-size: 11.5px; color: #5A6068; margin: 4px 0; }
.minibar .tr { background: #F4F5F6; height: 10px; position: relative; border-radius: 0; overflow: hidden; }
.minibar .fl { position: absolute; inset: 0 auto 0 0; border-radius: 0; }
.minibar .val { text-align: right; font-weight: 700; font-variant-numeric: tabular-nums; }
.fcard .fnote { font-size: 12px; color: #5A6068; margin-top: 8px; }
.fcard.tilt1 { transform: rotate(-1deg); }
.fcard.tilt2 { transform: rotate(0.7deg); }
@media (prefers-reduced-motion: no-preference) {
  .cardstack .fcard { animation: rise 0.7s ease both; }
  .cardstack .fcard:nth-child(2) { animation-delay: 0.15s; }
}
@keyframes rise { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; } }

/* ---------- proof strip ---------- */
.proof { border-bottom: 1px solid var(--line); background: var(--paper); }
.proof .shell.grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 1px; background: var(--line); border-left: 1px solid var(--line); border-right: 1px solid var(--line); padding: 0; }
.stat { background: var(--card); padding: 20px; }
.stat b { display: block; font-size: 30px; font-weight: 700; color: var(--ink); font-variant-numeric: tabular-nums; letter-spacing: -0.03em; }
.stat span { font-size: 12px; color: var(--muted); }
.brandsline { text-align: center; padding: 22px 24px 26px; color: var(--muted); font-size: 12.5px; letter-spacing: 0.05em; }
.brandsline b { color: var(--ink); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; font-size: 12px; white-space: nowrap; }

/* ---------- sections ---------- */
section { padding: 84px 0; }
section.tint { background: var(--wash); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
h2 { font-size: clamp(28px, 3.4vw, 40px); line-height: 1.05; margin: 0 0 12px; font-weight: 700; letter-spacing: -0.025em; text-wrap: balance; }
h3 { font-size: 17px; margin: 0 0 6px; font-weight: 700; letter-spacing: -0.01em; }
.lede { color: var(--body); font-size: 17px; max-width: 62ch; margin: 0 0 40px; }
.kicker { font-size: 11.5px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); }

/* card grids */
.cards3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
@media (max-width: 820px) { .cards3 { grid-template-columns: 1fr; } }
.cards2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
@media (max-width: 820px) { .cards2 { grid-template-columns: 1fr; } }
.cardx { background: var(--card); border: 1px solid var(--line); padding: 24px; }
.cardx.top { border-top: 3px solid var(--ink); }
.cardx p { font-size: 15px; color: var(--muted); margin: 8px 0 0; }
.cardx p b, .cardx p strong { color: var(--ink); }
.cardx .n { font-size: 11px; font-weight: 700; letter-spacing: 0.12em; color: var(--ink); }
.cardx h3 .tick { color: var(--red); margin-right: 8px; }
.cardlink { font-size: 13px; font-weight: 700; text-decoration: none; display: inline-block; margin-top: 12px; border-bottom: 2px solid var(--red); padding-bottom: 1px; }
.formatline { margin-top: 26px; padding: 16px 20px; background: var(--wash); border: 1px solid var(--line); font-size: 14.5px; max-width: none; color: var(--body); }

/* steps */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
@media (max-width: 880px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .steps { grid-template-columns: 1fr; } }
.step { background: var(--card); border: 1px solid var(--line); border-top: 3px solid var(--ink); padding: 22px 20px; }
.step .sn { font-weight: 700; font-size: 11.5px; color: var(--muted); letter-spacing: 0.12em; }
.step h3 { font-size: 16px; margin-top: 8px; }
.step p { font-size: 14px; color: var(--muted); margin: 6px 0 0; }

/* pricing */
.pricewrap { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 32px; align-items: stretch; }
@media (max-width: 880px) { .pricewrap { grid-template-columns: 1fr; } }
.pricecard { background: #111417; color: #FFFFFF; padding: 38px 34px; border-radius: 0; display: flex; flex-direction: column; }
.pricecard .plabel { text-transform: uppercase; letter-spacing: 0.16em; font-size: 11.5px; color: #D93025; font-weight: 700; }
.pricecard .amount { font-size: 60px; font-weight: 700; margin: 12px 0 2px; letter-spacing: -0.035em; line-height: 1; }
.pricecard .amount small { font-size: 16px; color: #9BA1A9; font-weight: 400; letter-spacing: 0; }
.pricecard ul { list-style: none; padding: 0; margin: 20px 0 28px; }
.pricecard li { padding: 8px 0 8px 26px; position: relative; font-size: 15px; color: #F4F5F6; border-bottom: 1px solid #33383E; }
.pricecard li:last-child { border-bottom: none; }
.pricecard li::before { content: "✓"; position: absolute; left: 0; color: #9BA1A9; font-weight: 700; }
.pricecard .btn { text-align: center; }
.pricecard .demonote { font-size: 12px; color: #9BA1A9; text-align: center; margin-top: 10px; }
.guarantees { display: flex; flex-direction: column; gap: 20px; }
.gbox { background: var(--card); border: 1px solid var(--line); padding: 24px; flex: 1; }
.gbox h3 { color: var(--ink); font-size: 15.5px; }
.gbox p { font-size: 14.5px; color: var(--muted); margin: 8px 0 0; }
.gbox.amber { border-left: 3px solid var(--ink); }
.gbox.green { border-left: 3px solid var(--ink); }

/* tiers */
.tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: stretch; }
@media (max-width: 880px) { .tiers { grid-template-columns: 1fr; } }
.tier { background: var(--card); border: 1px solid var(--line); padding: 28px 26px; display: flex; flex-direction: column; }
.tier.lead { border-color: #111417; background: #111417; color: #FFFFFF; }
.tier .tlabel { text-transform: uppercase; letter-spacing: 0.14em; font-size: 11px; font-weight: 700; color: var(--muted); }
.tier.lead .tlabel { color: #D93025; }
.tier .tprice { font-size: 38px; font-weight: 700; margin: 10px 0 2px; letter-spacing: -0.03em; }
.tier .tprice small { font-size: 13.5px; color: var(--muted); font-weight: 400; letter-spacing: 0; }
.tier.lead .tprice small { color: #9BA1A9; }
.tier .tfor { font-size: 13px; color: var(--muted); margin-bottom: 16px; }
.tier.lead .tfor { color: #9BA1A9; }
.tier ul { list-style: none; padding: 0; margin: 0 0 24px; }
.tier li { padding: 7px 0 7px 24px; position: relative; font-size: 14px; border-bottom: 1px solid var(--line); color: var(--body); }
.tier.lead li { border-bottom-color: #33383E; color: #F4F5F6; }
.tier li:last-child { border-bottom: none; }
.tier li::before { content: "✓"; position: absolute; left: 0; color: var(--muted); font-weight: 700; }
.tier.lead li::before { color: #9BA1A9; }
.tier .btn { margin-top: auto; text-align: center; }

/* case studies */
.case { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 32px; background: var(--card); border: 1px solid var(--line); padding: 32px; margin-bottom: 24px; }
@media (max-width: 820px) { .case { grid-template-columns: 1fr; } }
.case .bignum { font-size: clamp(48px, 6.5vw, 84px); font-weight: 700; color: var(--ink); line-height: 0.95; letter-spacing: -0.035em; }
.case .bigsub { font-size: 12px; color: var(--muted); letter-spacing: 0.08em; text-transform: uppercase; margin-top: 10px; font-weight: 700; }
.case h3 { font-size: 21px; }
.case p { font-size: 15px; color: var(--muted); }
.case .meta { font-size: 11.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; font-weight: 700; }
.casecards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
@media (max-width: 820px) { .casecards { grid-template-columns: 1fr; } }
.casecard { background: var(--card); border: 1px solid var(--line); padding: 26px; text-decoration: none; display: block; color: var(--ink); }
.casecard:hover { border-color: var(--ink); }
.casecard .bignum { font-size: 46px; font-weight: 700; color: var(--ink); line-height: 0.95; letter-spacing: -0.03em; }
.casecard .who { font-size: 11.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin-top: 12px; font-weight: 700; }
.casecard p { font-size: 14px; color: var(--muted); margin: 8px 0 0; }

/* fit lists */
.fitgrid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
@media (max-width: 720px) { .fitgrid { grid-template-columns: 1fr; } }
.fit { background: var(--card); border: 1px solid var(--line); padding: 24px; }
.fit h3 { font-size: 13.5px; text-transform: uppercase; letter-spacing: 0.1em; }
.fit.yes h3 { color: var(--ink); }
.fit.no h3 { color: var(--muted); }
.fit ul { padding-left: 20px; margin: 10px 0 0; font-size: 15px; color: var(--body); }
.fit li { margin: 6px 0; }

/* founder / about */
.founder { display: grid; grid-template-columns: 96px 1fr; gap: 26px; align-items: start; background: var(--card); border: 1px solid var(--line); padding: 28px; max-width: 780px; }
@media (max-width: 560px) { .founder { grid-template-columns: 1fr; } }
.avatar { width: 96px; height: 96px; border-radius: 0; background: #111417; color: #FFFFFF; display: grid; place-items: center; font-size: 26px; font-weight: 700; letter-spacing: 0.05em; }
.founder p { font-size: 15px; color: var(--muted); margin: 8px 0 0; }
.founder .name { font-weight: 700; color: var(--ink); font-size: 17px; }
.founder .role { font-size: 11.5px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--red); font-weight: 700; }
.namestory { border-left: 4px solid var(--ink); background: var(--wash); padding: 26px 30px; max-width: 740px; }
.namestory p { margin: 8px 0; }
.namestory .display { font-size: 24px; font-weight: 700; letter-spacing: -0.02em; line-height: 1.2; color: var(--ink); }
.prose p { margin: 14px 0; }
.prose h3 { margin-top: 30px; }

/* faq */
details { border: 1px solid var(--line); background: var(--card); margin-bottom: 10px; }
summary { cursor: pointer; padding: 17px 20px; font-weight: 700; font-size: 15.5px; list-style: none; position: relative; padding-right: 44px; letter-spacing: -0.01em; }
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; position: absolute; right: 20px; top: 50%; transform: translateY(-50%); color: var(--ink); font-size: 20px; font-weight: 700; }
details[open] summary::after { content: "–"; }
details .a { padding: 0 20px 18px; color: var(--muted); font-size: 15px; max-width: 68ch; }
summary:focus-visible { outline: 2px solid var(--red); outline-offset: -2px; }

/* forms */
.form { display: grid; gap: 16px; max-width: 620px; }
.form label { font-size: 12px; font-weight: 700; letter-spacing: 0.06em; display: block; margin-bottom: 6px; text-transform: uppercase; color: var(--ink); }
.form input, .form select, .form textarea {
  width: 100%; padding: 12px 13px; font-size: 15px; font-family: inherit;
  background: var(--card); color: var(--ink); border: 1px solid var(--line); border-radius: 0;
}
.form input:focus-visible, .form select:focus-visible, .form textarea:focus-visible { outline: 2px solid var(--ink); outline-offset: 0; }
.form textarea { min-height: 130px; resize: vertical; }
.formnote { font-size: 13px; color: var(--muted); }

/* final band (black block) */
.final { background: #111417; color: #FFFFFF; text-align: center; padding: 88px 0; }
.final h2 { color: #FFFFFF; }
.final p { color: #9BA1A9; max-width: 56ch; margin: 14px auto 32px; }

/* footer */
footer { padding: 34px 0 46px; color: var(--muted); font-size: 13px; border-top: 1px solid var(--line); }
footer .shell { display: flex; justify-content: space-between; gap: 18px; flex-wrap: wrap; align-items: baseline; }
footer nav { display: flex; gap: 16px; flex-wrap: wrap; }
footer a { color: var(--muted); text-decoration: none; }
footer a:hover { color: var(--ink); }
footer .legal { width: 100%; margin-top: 10px; font-size: 12px; color: var(--tertiary); }
footer .legal a { color: var(--muted); }

/* legal document pages */
.legaldoc { max-width: 760px; margin: 0 auto; padding: 56px 28px 90px; }
.legaldoc h1 { font-size: clamp(34px, 4.5vw, 54px); }
.legaldoc .updated { color: var(--muted); font-size: 13.5px; margin-bottom: 34px; }
.legaldoc h2 { font-size: 22px; letter-spacing: -0.015em; margin: 40px 0 10px; padding-top: 22px; border-top: 1px solid var(--line); }
.legaldoc h3 { font-size: 16.5px; margin: 22px 0 6px; }
.legaldoc p, .legaldoc li { color: var(--body); font-size: 15px; }
.legaldoc table { border-collapse: collapse; width: 100%; font-size: 13.5px; margin: 14px 0; }
.legaldoc th { text-align: left; font-size: 11px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--muted); padding: 8px 10px; border-bottom: 2px solid var(--ink); }
.legaldoc td { padding: 8px 10px; border-bottom: 1px solid var(--line); vertical-align: top; }
.legaldoc blockquote { margin: 0 0 24px; padding: 10px 16px; background: var(--wash); border-left: 3px solid var(--ink); font-size: 13.5px; color: var(--muted); }