Insights
Teardowns and guides with numbers you can check.
Two formats, nothing else. Weekly: a public teardown of a real store, three findings, each with a step to verify it yourself. Monthly: a practical guide on one ecommerce SEO or AI-search topic, written to be used, not skimmed.
Latest
The filtered-URL leak: how Shopify collections quietly waste your crawl
34 URLs, 572,345 impressions, 21 clicks. Where filtered collection pages come from, what they cost, and the exact robots, canonical and demand checks that fix them.
How AI assistants choose which stores to recommend
Where ChatGPT's shopping answers come from, the two-minute self-check for your own brand, and the schema and citability work that moves your share of the answer.
The rule every piece follows
If an article doesn't contain at least one number or artifact a reader can verify independently, we don't publish it. No listicles, no "10 tips for 2026", no advice recycled from other people's advice.
A real store, three findings, checkable steps. The same analysis we run in client audits, pointed at a store from the wider market, published with the verification steps included so you can watch the method work.
One topic, treated properly. What a Shopify SEO audit should actually contain. How AI assistants choose which brands to recommend. How faceted navigation quietly eats stores. Written from engagements, not from other blogs.
The first guides are live above; weekly teardowns are in production. If you'd like your store considered for a public teardown, write to us; if you'd rather have the private version with your own data, that's the Roadmap.
The private version goes deeper than anything we publish.
Ten business days, your data, all three layers. That's the Roadmap.
Book your Roadmap · $2,500