About
A small firm, on purpose.
Elmwich exists because the standard agency model optimizes for the agency: juniors doing the work, meetings replacing progress, reports that measure activity instead of revenue. We built the opposite and capped our size so it stays that way.
The name
In Old English, a wick was a trading town. The elm was the tree those markets were held under.
You can still hear it in Norwich and Ipswich, both medieval trading centers. Elmwich is the market village among the elms: an old name for exactly what we do, which is making sure buyers find their way to your stall. The market moved online, and lately into AI answers. The job didn't change.
Who's behind it
18 years in SEO across 300+ websites, from independent Shopify brands to QuickBooks, Visa and Uber. The last decade almost entirely in ecommerce: plus-size fashion, beauty devices, sleep and health, subscriptions, luxury accessories. Matej reviews and presents every deliverable that leaves the firm.
Around him is a small senior operations team and the proprietary tooling we've built over years of running these engagements. What you will not find here: account pyramids, junior "SEO executives" learning on your store, or a sales team. The person who diagnoses your store is the person whose name is on the result.
What we believe about this work
Evidence before proposals
We will not pitch a retainer to a store we haven't diagnosed. Every engagement starts with the Roadmap, priced so it's fair to both sides and credited if we continue. Guessing is how budgets get wasted politely.
Revenue is the metric
Rankings and traffic are instruments, not outcomes. If organic revenue isn't moving, nothing else in the report matters, and our reports are built in that order.
Writing beats meetings
Written work can be re-read, checked and forwarded. Meetings mostly can't. We keep calls for decisions and walkthroughs, and put everything else in writing within one business day.
Small is a feature
Six Roadmaps a month, a limited retainer list, founder review on everything. When we're full we say so. Growth that dilutes the work would defeat the point of leaving the big-agency model.
Both searches, one discipline
Google and AI answers reward the same underlying honesty: clean structure, real expertise, verifiable claims. Treating AI visibility as a separate hustle misses why it works.
You keep what you paid for
Reports, tickets, spreadsheets, content: yours. If we ever part ways, our work keeps working. Client lock-in is a confession that the results wouldn't hold you.
The practical details
Where we are
Remote-first, working with stores in the US, UK and Australia. Walkthroughs are scheduled in your timezone; everything else is async and in writing.
What we work on
Shopify, Shopify Plus and WooCommerce, mostly stores between $1M and $20M. BigCommerce and headless builds are welcome; marketplaces-only sellers aren't a fit.
How to start
The Roadmap, always. If you're unsure whether your store qualifies, write to us and you'll get a straight answer within one business day.
If this sounds like how you'd want it done, start with the diagnosis.
Ten business days, a 3× value guarantee, and a plan you keep either way.
Book your Roadmap · $2,500